| OK, I see what's going on here. Impossible Foods primary arguments are: - They use the mark IMPOSSIBLE with services relating to recipes, food ingredients, and cooking information, and Impossible X does not. - Impossible X has challenged their right to use the trademark in that manner, and so they want the courts to decide with finality who has what rights. - Since Impossible X has not asserted their rights to the mark in this manner in many years, and have not pursued any business in that area, Impossible Foods wants any trade marks in relation to food to be considered abandoned (incidentally, this is why big companies pursue trademark claims so aggressively). - They also want to be awarded costs (not a likely outcome, but always good to throw in). My dry reading of this gives the impression that they're likely to prevail. If you don't protect your trademark, especially against such a high profile company and let it run for years unchallenged, you risk losing it. This is to prevent people from submarining a lawsuit by allowing a company to build massive value in a mark you own rights to, only to snatch it away from them and hold it for ransom. |