[jyxent]

Were there actually any cases of confusion? Impossible Food's filing states: Impossible X also referenced, without providing details, “several apparent instances of actual confusion.”

Unless there are more I'm missed, Impossible X's closest trademark covers nutritional supplements. They are arguing that allowing Impossible Foods to have a trademark on the following would cause confusion: "Providing information about recipes, ingredients and cooking information; providing an online computer database to consumers eaturing information about recipes, ingredients and cooking information". I don't really see any overlap.