[kaycebasques]

Point taken that I and Impossible do not speak for the vegan movement. I think I could prove my point with a theoretical bet, however. Ask X amount of people from the overall general population to name the top 3 vegan brands, and I would take the wager that Impossible is in that top 3. Therefore they would be significantly identified with veganism at large.

[saghm]

Impossible might be identified with veganism at large, but the converse is not necessarily true. I think that there are just few enough vegan brands that I'm aware of that when thinking about veganism at large, brands are not really at the top of my mind.