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by maneesh 1677 days ago
Here's a list of Impossible trademarks: https://impossiblex.com/trademarks/

Note the logo: Class 041 | 025 | 12/18/2012 https://trademark.trademarkia.com/impossible-85578345.html

The registration date was in 2012, and, apart from the blank line in the middle, is identical to impossible food's logo. Both use League Gothic Font.

3 comments

That's for a trademark in the context of "exercise and fitness" though. You can have one Impossible doing that and another Impossible selling food and there's no consumer confusion so they're both fine. It's just when the fitness company started applying their existing branding to nutrition products in apparently 2018 that suddenly there was a conflict.
Impossible Foods absolutely does not use League Gothic. It's using Tungsten Semibold, a font by Hoefler&Co.
Good info thanks. My comment wasn't intended to be a statement of fact by me, but rather what Impossible Foods claims. The complaint is now available on courtlistener.