[dehrmann]

If their nutrition products and trademark pre-date Impossible Foods, Impossible Foods might be in some trouble. IANAL, but trademarks on actual words are first-come, first-served, and for a specific context. Apple Computer and Apple Records/Corps.: ok, no customer confusion. Apple Computer launches a product called iTunes and a service named Apple Music, it gets dicey.

[joeyoungblood]

Not really that simple. Nissan Motors spent nearly a decade dragging a guy with the last name of "Nissan" through trademark court battles over his prior existing company "Nissan Computers" which did and still does own the domains Nissan.com and Nissan.net. Ultimately Nissan Computers won and got a small amount back for attorney fees but claims it was less than 2% they spent defending their brand and mark (IIRC he did not have a federally registered trademark but a service mark from a state of something like that).

[singlow]

So it was that simple? The trademark of a non competing company in a different industry was not considered infringing by the courts?