[willis936]

That's the base narrative, but I find it difficult to believe without proper controlled testing. People are 25% more likely to click on a technical video when the creator is trying to look like a buffoon? It just doesn't sound correct.

[dekerta]

People don't click on the video because of the dumb face. They watch the video if they think they'll be interested in it. But the dumb face makes it more likely that you will initially notice the thumbnail

[willis936]

The dumb face makes the algorithm more likely to put the video on peoples' feeds*.