[Spooky23]

Mass market gyms are kind of unique.

They are selling aspirations and tend to have a local monopoly based on location. There are many gyms, but there aren’t many gyms in a particular locale convenient for whatever aspirational schedule exists.

Because of that, it’s really not in a cheap gyms interest to not be assholes.

Nicer gyms like the Y or a Country/Social club use things like childcare or social factors to increase the friction of leaving. More serious gyms use the trainer relationship and cost more or have fewer amenities.