[londgine]

If the "later" impossible food succeeds in canceling the trademark, does that mean that any company can market their product as "impossible burgers"?

[NobodyNada]

No, Impossible Food is suing to cancel Impossible HQ's trademark, and not their own. They want to be the only company allowed to use the "Impossible" branding, even though they weren't the first.

[singlow]

Actually it seems they are just trying to avoid being sued frivolously by a company that is making false claims about the trademark.

[Mountain_Skies]

I'm sure their goal is to steal the trademark for their own exclusive use if they can swing that. Nullifying it so it is a generic term available to all would be worse for them than simply buying it from the rightful owners as they'd have to completely rebrand.