In your opinion, is this coming from an overly aggressive IP-focused legal team more used to the way biotechs operate? Do you think the board is aware?
Speaking of investors: Have you thought about making some of the celebrity voices who own a piece of the pie aware of what Impossible Foods is doing?
In addition to blue-chip institutional investors, Impossible Foods’ existing individual investors include Jay Brown, Common, Kirk Cousins, Paul George, Peter Jackson, Jay-Z, Mindy Kaling, Trevor Noah, Alexis Ohanian, Kal Penn, Katy Perry, Questlove, Ruby Rose, Phil Rosenthal, Jaden Smith, Serena Williams, will.i.am and Zedd.
You should spread this over more outlets, I think it's already being flagged here...