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by WastingMyTime89 1673 days ago
> The question not being asked is how your audience changes A vs B in other ways than size.

That's not how it works.

The most important factor to get views on YouTube is the recommendation algorithm. It makes a huge difference. YouTube will not even push your videos to people who are subscribed to you if the recommendation algorithm doesn't favor them.

As the click-through rate is an important part of how the algorithm decides what to recommend, you need a catchy thumbnail and a somewhat clickbaity title or you will be reduced to oblivion by people who use one regardless of the actual quality of your content. The story is the same with the length of video.

Veritasium made a couple of very good videos on the issue if you are interested.

4 comments

Youtube algorithms are truly weird. I have a YT account with, I think, 3 or 4 subscribers and maybe a dozen or two views on the 10-20 videos I ever uploaded. I basically use YT to upload things that I want to share with some close friends.

Then, earlier this year, one of my videos suddenly skyrocketed[1]. It was an old video, 10 years or so, and it only consisted of one 10 second scene of a movie that I found funny at that time, and that I shared with a couple friends. It had about 50 views until march.

Then, it suddenly exploded, and now that video has just short of 1 million views, with a peak of ~60k or so per day.

I have absolutely no idea what crazy algorithm suddenly started recommending a 10-year-old video that is nothing more than a 10s snippet from a hollywood movie to millions and millions of people around the world.

The most interesting part (for me) was the psychological effect this had on me. First, my phone started sending notifications like crazy (I turned them off pretty quickly). That changed into a daily morning-routine of "let's see how many people watched the video this night"... Then, when the new followers came (I gained a couple hundred during that time) I had a feeling of guilt because I think they somehow "expect" similar clips from me from now on, and I would be letting them down (of course, totally irrational, I could care less of what some random people expect from me). Then I started researching how much revenue I could have gained from that if that were a "real" video with original content and ads thrown in.....

It was a wild ride :-D

[1] https://imgur.com/a/5sFD9of

the only culture I like about Youtube is how the other commenters and viewers know that they all found each other due to the algorithm, because they watched anyway!
*couldn't care less
What the parent comment said still applies. Algorithm or not, you can become a top pop singer either by having a really good voice and being talented or by being singling about how you enjoy something controversial just to create outrage. The only difference is your audience.
The algorithm accounts for that.

If you sound like a dying cat, your click through rate will be high, but your average watch length will be low.

I agree there's a problem with how the algorithm drives creators to this stuff, but it's also not that unsophisticated that clickbait = success

Yet, all this does not justify clickbait.
It's going to be really hard to be a top YouTuber if the YouTube algorithm just doesn't show your videos in the same way the best singer in the world would never get any audience if no one could hear them sing.
This. And the Veritasium video is linked later in this thread.
More than that, they are probably training models to predict the click-through-rate based on the image thumbnail, automatically discounting your content if it doesn't look like this, even if it does end up attracting clicks in reality!