[logfromblammo]

I think "unsubscribe" should only be offered after a customer has been charged. Before that, it should be "cancel" or "annul".

For instance, if there is a "free trial" period, wait until after that expires, and the customer has been charged, before offering an "unsubscribe".

But aside from the hair-splitting, yes, you are absolutely correct. If I have instant buyer's remorse, I should be able to click it away just as instantly.

[cgriswald]

I don't agree.

"Canceling" a free trial means the trial ends immediately.

"Unsubscribing" during a free trial means the trial continues, but you are no longer subscribed so when the free part of your subscription runs out it won't automatically renew.

[SkittyDog]

None of that language is has a standard legal or regulatory definition, across the US. They are not precise terms, at least not yet. They are frequently used colloquially in ways that contradict your suggestion.

I'm not saying your definitions are bad, or wrong... Quite the contrary, I think your ideas are great!

But the specific terms & definitions aren't what really matter, are they? We just need standard language, with specified legal meaning, that consumers can invoke to make service providers jump to task.