[adamrneary]

Definitely NOT an MBA thing. :-) This is for startups and small businesses alike. Most people are modeling their businesses with an Excel file, and they are making the wild guesses in there. The problem is that it's tough to see the impact of changing any of these wild guesses in Excel, and it's a static document that can't link to actuals for comparison.

We want to help people plan/model their business, measure how they're doing, and then execute. (And the site could use a lot more of that verbiage within the app!)

[cedsav]

Ok. I can see myself using this for my business, since I have some solid data for most metrics. I could then get a better sense of the kind of impact improving one metric or another would have. Still not sure of the usefulness when you start from scratch and make assumptions for everything though.