[cpach]

Yeah it feels a bit weird.

Maybe it’s intended for marketing persons? E.g. when you need a link for use on a poster and stuff like that.

[kbelder]

Yeah, without QR codes you need to keep URLs short and clean, or customers won't type them in. With QR codes you can seamlessly pass all the tracking parameters you want. It's the main reason companies have been pushing QR codes in ads for years, since the CueCat in 2000.

I'm astonished that they seem to have picked up traction the last couple years.