Sure, would be happy to chat. Still new here and not sure how private messages work. May I email the address in your profile, or?
In short, in many of the small businesses I've worked for, it was trivially easy to collect analytics data, yet monumentally difficult to analyze or make use of it in a meaningful way. The signal to noise ratio was incredibly low. One aspect of that was the need to manually discover unusual events, usually by creating manual dashboards and alert thresholds. But lacking a strong data science background, designing proper statistical tests to identify significant events was not something I could easily do.
In short, in many of the small businesses I've worked for, it was trivially easy to collect analytics data, yet monumentally difficult to analyze or make use of it in a meaningful way. The signal to noise ratio was incredibly low. One aspect of that was the need to manually discover unusual events, usually by creating manual dashboards and alert thresholds. But lacking a strong data science background, designing proper statistical tests to identify significant events was not something I could easily do.