| The irony here is that what Databricks is doing to Snowflake is exactly what Snowflake did to AWS and Redshift. Same playbook - show that you’re better in a key metric that’s easy to understand (performance) to get the attention, but then pitch the paradigm change. In Snowflake’s case, that was separation of storage and compute. In Databrick’s case, it’s the Lakehouse Architecture. I think the reason why Snowflake is so nervous because they know they can’t win this game. |