[Wilduck]

This may not be true for every consumer, but for me, the salesperson who is most effective is the one who is willing to educate me about what I'm buying. I'm almost always willing to shell out a few extra bucks to buy from someone who has a teaching spirit.

For that reason, I'm not naturally as cynical of salespeople's writing. It's usually pretty easy to tell if what they've written is at least attempting to educate.