[rbojanowski]

This is a great article. I think that it is also important for marketing beginners to remember the difference between marketing and advertising. Advertising is just a small part of marketing but it is often looked at in the same way. A good marketer will really help you build an identity for your firm and help you define a consistent message that you should use at every communication point with your customers. That message should be communicated in everything from your logo, to the voice of your website content, to how you answer your phones, right through to your advertising. It takes a leap of faith to commit to a message, so it is worth the time upfront to find the right marketer.