[eoo]

Breaking down Google is not gonna work.

I guess that the simplest solution is to forbid Google from being in the ad exchange business. Take down AdX and most of the monopolizing effects they have on the ecosystem would be dampened.

[Andrew_nenakhov]

Splitting Android and Chrome would be good enough for a start.

[thebean11]

Better to split off YouTube so it has to compete with search for ads.