[axutio]

I mean, I don't buy the conspiracy theory at all, but I would expect it to still be true that you benefit from DDoS attacks even if you offer protection for free. As the need for DDoS protection increases, you convert non-users to users, moving them one step closer to paying customers.

I'm sure that the fact that it's highly illegal and unethical are reason enough for Cloudflare to not sell DDoS capacity, but the perverse incentive is still there.