[ceearrbee]

I would never consider Hasselblad to be an underdog, they're a premium brand that has massive name recognition that continues to today.

I dream of being able to afford as Hasselblad, instead I'm here with my Kiev's and Minoltas!

[nix23]

Yeah you are right, but in the mind of non photographers hasselblad is a ~no name (except for the apollo mission's interested),

BTW: My dad had more minolta's then nikon's in the 80`s-90's...well and some Leica's...and one hasselblad (as a child i seen that monster as a terrible thing from 1900)