[wgx]

>"...building the product was the easy part"

A new 'thought experiment' I've been working with lately is: "Imagine the (minimum viable) product was already built - what now?"

It's easy to get caught up in the challenge of 'The Build' when really that's just a part of the business.

If you want to build a business around a web/tech product, then you need to consider a whole load besides the product.

[5hoom]

This makes me think of my first attempt at an iOS app.

I'd read about all the successes stories & decided to jump on the app store bandwagon.

After months of furiously working at learning Objective-C & Cocoa, development & testing, I released my creation on the app store and with high hopes and…

nothing.

It sank like a stone off the new releases page never to be seen again. I think it sold one copy in Egypt (thanks whoever you are!).

It was only as I sat scratching my head over why my crappy ill conceived app hadn't set the world on fire & made me instantly wealthy that it occurred to me that without some sort of business & marketing plan I was wasting my time.

[jethroalias97]

That is a very good question, but I think we differ on the answer. The moral of the article doesn't seem like he should have cared more about marketing, usability, business relationships or all the other cruft involved in forming a business, but that his idea, sadly, didn't have traction. So really it was more likely the product. If the minimum viable product is built and doesn't have traction it is entirely possible the idea may not have enough traction.