[Goronmon]

But you are profoundly fooling yourself if you believe that that is what Facebook is. If all you want to do is CC a list of people some photos, there are way better tools out there.

You are profoundly fooling yourself if you think that most Facebook users aren't using it as a way to CC a list of people some photos. I don't know anyone outside of the tech/blog scene who uses Facebook to manage a public persona. It's just a different way to communicate with people.