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by 0des 1686 days ago
> "We paid for people's McDonalds in return for testing our app" -Matthieu Rouif, Cofounder, Photoroom

Has anybody else tried anything like this? Does it actually work? This had never occurred to me, and I'm interested in hearing from anybody who's tried it before. It seems like a low cost way to get some eyes and opinions.

Tangentially, also, does the opinion/result show any deviation pre-meal vs post-meal? Would love to see a paper on this, as weird as that sounds.

3 comments

What has worked for me in the past is to buy a bunch of $5 Starbucks gift cards and sit there and offer people a free coffee in return for feedback on my app.

Another successful experiment was renting an ice cream truck and place it in front of a college and offer free ice cream for downloads.

It is a standard marketing research tool and has been for many years

I've been paid for a questionnaire on a new beer over 40 years ago and another more general one.

For small amounts, the "lore" is that people response especially well to food. That is, more people will fill out a survey for a Snicker's Bar than if offered the equivalent amount of cash (e.g., $2).
Yeah cause I normally won't buy a Snickers it's not a normal thought except when it's in front of my face. I assume that's the case for most everybody.
Food is the universal primal urge.
I think you'd only get feedback from people who eat at McDonald's.