[altgoogler]

Disclaimer: am Googler.

Self-hosting is a good option, especially when mixed with multi-cloud offerings.

The big rub is that it's really hard to approach the same level of availability the cloud offerings already give you. Depending on work-load, self-hosting is typically more expensive.

This is why the SRE book talks about availability budget. You can't have 100% uptime, so how much do you want to pay to get close to it?