[soumyadeb]

RudderStack founder here.

We tend to believe we have a pretty good reverse-ETL product too which can be used standalone without event collection. Best is class is a moving target anyway and upto customers to judge :)

However, I do agree on the point around focus. Our positioning, go-to-market, pricing, use cases etc are centered around building the end to end customer data infrastructure. There are folks who already have pieces of the stack or don't need a full CDI (e.g. non PLG B2B companies) and only need reverse-ETL.

The market is enormous so I believe we both will do great. Congrats on the launch.

[tejasmanohar]

Agree RE: focus. Rudderstack is a bundle and there is a place for that.

Hightouch is 100% focused on activating data from the warehouse. Everything we build is Reverse ETL or built on top of Reverse ETL - that means we spend every waking minute thinking about progressing the Reverse ETL space, just like Fivetran are laser-focused on SaaS data ingest or Snowplow on behavioral/event data ingest (other parts of the Rudderstack bundle)

We're a big fan of RudderStack's drive. As an ex-Segmenter, I can say that competing with that team is not easy. Best of luck! We will continue watching from the sidelines :)

[soumyadeb]

Thanks Tejas for your kind words :) We too have nothing short of enormous respect for what you guys have achieved. Looking forward to you and team to push innovation in this space forward.