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by dataminded 1684 days ago
[Huge grain of salt here, your data should trump my opinion.]

The header text on your page is: Office Essentials

Compare that to your competitors:

@Trello: Trello helps teams move work forward. @Slack: Slack is where the future works @lucidcharts: Where teams come together to see and build the future @zoom: In this together. Keeping you securely connected wherever you are. @zoho: Your Life's Work, Powered By Our Life's Work

I don't think you've positioned your product to be understood or inspiring.

I would do the following:

1. Really dig into my web analytics and work on optimizing the site 2. Raise prices to get AOV high enough that selling made sense 3. Dial/email for dollars and get a couple of deals under your belt 4. Write content 5. Make a sales hire