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by mattgratt
5410 days ago
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It depends what your goals are. If you're blogging for traffic/links ala Mint.com, you can outsource it. Mint outsourced their early blogging to a finance blogger they found. If you're blogging for B2B customers, or to become a thought leader, outsourcing can be tougher. It still can be done, but it's tough. Many ecommerce/web marketing companies with successful blogs have outsourced most of the content creation, or use multi-author blogs. |
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