[TapMeJoshua]

Josh from Tap.Me here. We are taking a game design approach to solve this problem in a no-popup or banner ad way. More Google AdSense. Here is why we are doing it right: http://tap.me/wp/2011/05/game-flow-and-in-game-advertising/

We think the players should have the fun they are there to have and will appreciate it when brands add value to that experience vs. get in their way.

[jff]

An ad in the comments of an article about how annoying ads in games are. And the article itself turns out to be a sales pitch at the end. Is this... is this double-irony?

[TapMeJoshua]

Just letting readers know about our option in the space. There are few comments about how no one is taken an adSense approach to how in-game ads work and I wanted to let people know that we are.

Yes it's ironic ;).