[jiveturkey]

It's completely fair to raise the price due to supply and demand, just as its fair to lower it. I don't think you are objecting to that, in either direction. But your complaint that it should just be called the price is a bit puzzling. Honestly, what do you (anyone) care what it's called? It's not a random addon, it's a carefully calculated (and continually tested) clearing price.

Normal market car pricing: "This car costs $26k. Oh also, we are giving $2k off because man we have so many of these. And so does the dealer in the next county over. Please buy from us. Today."

This is normal because discounts motivate buying behaviors, not because car manufacturers are laughably bad at setting MSRP. But also, it's critical for prices to be flexible regionally, and faster than the manufacturer can declare what the fair price should be.

Saturn famously tried non negotiable national sticker pricing. Just like Sears tried having no sales whatsoever. Both had to revert to standard pricing behavior.

My point? In a normal market, the sticker price is not the price.

[SilasX]

Most markets don’t put you through that garbage, no.

And it’s not fair to advertise one price and add on a market adjustment when someone asks to buy it.