[sokoloff]

On a used car, they do as you describe. On a new car, the sticker generally starts with something like “manufacturer’s suggested base price” then various options, then local adjustments. You can’t just claim that the manufacturer’s suggested base price is $2K higher than it actually is.

[MobiusHorizons]

I mean you _could_. MSRP is not unique to cars. Graphics cards are sold in online stores for higher than MSRP. It's just not something that dealers are likely to do, because they gravitate towards fees over changing the price.

[sokoloff]

My claim was simpler. If Ford’s MSRP is $35K and you write up a window sticker representing that Ford MSRP is actually $37K, you’re committing fraud and of a type that will be easily discovered and proven.

So you instead write it as $35K and tack on “market adjustment” or “additional dealer profit” or whatever else of $2K.