No, that's not quite correct. If we measure dependency as the proportion of income coming from something, then this still reduces dependency, albeit not as much as I'd like.
More importantly, this is going to introduce a whole new kind of thinking to people who work on the consumer side of Twitter. Previously, impact on ad revenue was the only financial metric they'd have to think about. That makes many optimization questions appear simple. Introducing other kinds of revenue complicates the calculus, allowing better decisions to emerge.
More importantly, this is going to introduce a whole new kind of thinking to people who work on the consumer side of Twitter. Previously, impact on ad revenue was the only financial metric they'd have to think about. That makes many optimization questions appear simple. Introducing other kinds of revenue complicates the calculus, allowing better decisions to emerge.