[reaperducer]

Their growing by word of mouth from geeks like us

Well, to be complete, DDG also advertises on radio, on streaming, on billboards, and in newspapers. I think TV is the only place I haven't seen a DDG ad.

[corobo]

It does now. Were they busting out the billboards when they first launched?

[freediver]

No, but when they first launched they needed 5,000 users to grow 10%, now they need 5M(?) to grow the same? So investing in other means is probably necessary.

[corobo]

You're making the same point I'm making but the other way round

[freediver]

I suppose I am, yes.

[Jim_Heckler]

Actually I saw a ddg ad on TV. I started rolling my eyes thinking it was a Google ad lying about privacy but was pleasantly surprised by the duck logo.