[matt_morgan]

The most successful nonprofit project in the history of the world and 90% of the comments here are about what they're doing wrong. Get a grip. Your idea about what they could be doing better is ... useless.

That said, some of those email tactics are a little unsavory. But you can bet they test the hell out of them and they do what makes the most money.

[jbuhbjlnjbn]

That's exactly how the emails come across, optimized to squeeze out the absolute maximum of donations without any regard to non-profit or, say, ideals like integrity.