Interesting, and news to me, thanks. Is this a business for these streamers, a way to make money from male fans? Or are girls using an anime avatar just to hang out with their friends?
It's fairly big business, at least for the larger agencies like hololive. It's somewhere in between streamers and Idols. There's character goods and YouTube ad revenue but I think most of their income is through Twitch subscriptions and the like.