[londons_explore]

Unfortunately, I suspect $2.99 per month isn't sufficient to make these publishers whole with what they would have earned from the same users.

Only a small fraction of twitter users will sign up, and the overlap with the kind of users likely to spend money on advertisers products will be big.

I suspect this is true at nearly any price point. Even if it cost $50 per month, the tiny fraction of users who did sign up would be worth more than $50 in monthly ad revenue, since those are the kind of people who will subscribe to other high value services.

[smugglerFlynn]

I think it depends on what kind of product Twitter Blue would become. Getting all the publishers in one app, and getting “news reading experience” designed right, may attract users who were not paying anything to publishers before.

I just wonder if getting into channel business, instead of building more open of a platform where publishers control the prices themselves, was the right move for Twitter. Time will tell.