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by likpok
1686 days ago
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Per international user is extremely misleading. Ad costs are wildly different based on geographic area, with the US being far higher. FB, for example, pulls 4-5x the ARPU for US users compared with international. I'd expect twitter to have a similar pattern (though it depends on what 'international' means: Europe is only half the US). The other issue with this is that the most engaged twitter users are going be the likeliest to sign up for a paid twitter service. These are also going to be the people pulling the average up. |
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