Online content is optimized for (a) SEO and (b) immediate visual appeal. Most ranking signals are not coming from actual cooks testing the recipe.
Your'e right, I've found some good content online. e.g. Chef John / Food Wishes has great recipes and videos. He also conveys some good tips & technique.
The ecosystem of publishing also has people who have to exhibit their value to the process or get eliminated. Online publishing removes both technical and social friction for putting half-baked ideas out there. We haven't invented a good way to have one but not the other yet.
Your'e right, I've found some good content online. e.g. Chef John / Food Wishes has great recipes and videos. He also conveys some good tips & technique.