[csours]

My impression is that there was a drive for 'growth' that lead to a bunch of 'creative accounting' aka juicing and in some cases lying. This worked for a while, but came crashing down as it always will... eventually. You can hide the rot for a season.

[Jansen312]

The basically forgot how to do business. Keeping cost low. Sell more than your competitors and make profit. What they did was get as big market as possible in that sector by all means even if it is bad niche or higher cost than their selling price. Then to cover their incompetencies in doing business they play their books to look good.