[bad_user]

"USA Travel Guides" is not the same as "App" or "Best App", as it describes precisely the app's purpose.

Also, USA should have a bigger relevance than other words.

    You cannot name your company "Trucking Company"

The author is saying that if he searches for "trucking company", then search results that don't have anything to do with "trucking company" may show up before results that do.

This is as if Google pretends to know better. It clearly doesn't.

I do agree that I get annoyed by all the apps that are putting a description in their name. But that's not different from someone buying digital-photography-school.com

There is still a trade-off so some people don't prefer this: even if it has benefits in regards to search engines, it's not a memorable brand.

Imagine doing commercials on TV for "Trucking Company".