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Tip on pricing: 'Taxes and fees', etc., are BS. It's just a way of getting consumers to pay more (and to create political pressure to limit such things). They are expenses, and like all expenses they are the business's problem, not yours. Somehow, people are conditioned to think that they should pay the airline's taxes (some of them) and 'fees' for them, and somehow customers mentally remove that from the bottom line price. If only they could get customers to believe they should cover other expenses, like income taxes, fuel (oh yeah, they did that), maintenance, and lunch the other day with the Boeing salesperson, they could itemize those too. And where are the discounts when the expenses are less than expected? When profits are high? Oh, suddenly that's their business, not mine. The pro tip is this, for anything: Just look at the bottom line. Businesses can itemize things however they want, including discounts ('special for you today - 50% off!'), the price of item A can be marked up, the price of item B marked down, it's all meaningless. |