[martingordon]

I can't get to the article, but if the user is searching for a proper name and there is an exact match, it should rank above all other matches.

Just because Google does search well in many areas doesn't mean they put the time into doing search well everywhere. Go search your Gmail for "info" or "doc" and tell me how many results you get that match "information" or "document".

[aw3c2]

He searches for ‘USA Travel Guide" (without quotation marks). For the same string but with quotation marks his app is the first result.