[jameslk]

Clever, but I think the real business model behind this has more to do with the economics of lotteries. That is, perhaps they could have pulled the same stunt without making 999 replicas but rather selling a ticket to win the Andy Warhol and ended up with same result. But then they couldn't have made their counterculture point I guess.

[chasebro]

Nah, it’s no fun for 999 people to end up with a useless lottery ticket, this way everyone ends up with wall art and a fun story. Much more entertaining than just buying a reproduction, much cheaper than buying an original.

[boublepop]

The way art works, the 999 authentic fakes will end up being worth more than the 1 boring original.