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by OJFord 1689 days ago
As much as it annoys me as a user, I learned recently that the reason you often get a confirmation page in the browser, rather than an immediate unsubscription, is that some clients (not mine mind) automatically open all links for whatever reason.

So if you're not doing that, maybe that's the problem.

Also, even if they're transactional, are they honestly necessary? According to whom? I hate getting transactional mail I can't unsubscribe from when I don't care, I'll see it on the site when I want to, but the site's decided for me that it must be in my inbox. Unless it's a legal/regulatory requirement, can't you just allow unsubscription, even though it's 'transactional'?

1 comments

Thanks -- to clarify these are spam reports from the end users email host, ie the notification we get from yahoo.com, comcast.net, etc saying an email was reported as spam. So it isn't the user actually clicking through to our site via the unsubscribe link.

I think the best option might be to show something on the site when they are unsubscribed so they can easily undo that .