[Ansil849]

> Others ask why Twitter does redirections, and it seems that everyone here forgot that marketers love their Bit.ly and Sprinklr links so much that Twitter needs to have a concession here.

As far as I know, users cannot view the metrics for t.co links, or am I mistaken about that?

[TheDong]

You misunderstand. "Why twitter does redirections" is "why does twitter follow Location headers to get unfurl info / metadata", not "why does twitter have t.co", and the reason is because marketers use bit.ly etc, so twitter has to follow those redirects.

Marketers/users cannot view t.co metrics, but even if they could, they'd want to use their own url shorters anyway I'm sure... so twitter has to have the t.co previewer follow arbitrarily many redirects.

[zinekeller]

> they'd want to use their own url shorters anyway I'm sure

Yes, a single dashboard to view their marketing campaign (which Bitly and Sprinklr among others provides) is a very attractive option for marketers to the point that I actually see shortlinks on companies' own website. I personally digress, but the simple fact is that these companies provide what the marketers want.