Right, nothing new. But every now and then it is a good reminder to see things a bit more clearly. When you want something, it is powerful to be able to pause and realize the wanting arises because of what others do, not intrinsically.
It’s not necessarily driven by fitting in which infers liking the same things other like so you are in the “in group”. It’s preferring things just because others do, no reward of “in group” membership required.