[novok]

What I don't get about apple, with a compensation policy that is less than the other big techs, because they can't get over the late 90s, team sizes that are usually smaller and being one of the largest market cap companies in the world, why don't they hire more?

[bogwog]

Hiring more people isn't going to make them more money. Improving their products/services isn't going to make them more money. Providing more value to customers isn't going to make them more money.

Charging $300 for a screen replacement will make them more money. Selling bluetooth headphones with non-replaceable batteries will make them more money. Collecting taxes on developers will make them more money. etc etc

[novok]

They got popular because of their commitment to quality. "It just works" is and in many ways still is a key to their popularity. They whittle away at their "quality credit rating" the less and less they invest in these things, until their quality credit rating becomes low enough for a competitor exploit that and make them lose market share very quickly. It does make them money.