[charlesju]

This is already happening. You're thinking about this in reverse.

The web 1.0 and 2.0 way of thinking if we build the product, then we own the community.

The web 3.0 way of thinking is there are existing communities out there (BAYC, Punks, etc.) that we can enable to use our product and come into our space.

And this is already happening.

[roywiggins]

Okay, but these people are already on Twitter and Twitter doesn't do any work to verify that they "own" the NFT for their BAYC avatar or whatever. But they like Twitter, so they hang out there anyway even though anyone could "rip off" their NFT and tweet it or use it as their avatar.

It seems to me that they need Twitter (and Discord, etc) way more than the other way around. No enabling required.

[TigeriusKirk]

BAYC is light years beyond everything else in the NFT space. The way they've built a community and played up their cool factor to make you want to be a part of it all is impressive.

Their parties this last week in NYC for NFT week pretty much locked them as the model to strive for. I don't know if others can do it, but they've set the standard.

[TillE]

> played up their cool factor

C'mon. This is very "rich nerds desperately trying to be cool", it's not an actual thing that normal people will ever care about. We already have status symbols that you can show off in the real world.

[woodruffw]

At every cryptocurrency party I've been to, the people (i.e., the normal ones, not the true believers) stop coming when the free drinks and food stop flowing. I wouldn't confuse that with a "cool factor."