[margalabargala]

On the other hand, as evidenced by this thread, there exist a nonzero number of people who still care about the old "correct" choice of language. If the author is targeting people in this demographic specifically, they should know better than to provide easy ammunition for people to criticize the article.

It might be fine in general writing, but if I'm a startup paying for an ostensibly well-written press release, I don't want to pay for something that spawns this exact discussion, rather than discussions about the content I want to communicate.