[mym1990]

Could you expand on the content performing well? If it is useful and informative and accurate, I wouldn’t consider it spam. Someone who gets targeted ads for a brand in their email and finds those ads useful for sales probably doesn’t consider the email spam. Similar line of logic here for me.

[mattscyoc]

Absolutely. The link contains research, screenshots, etc. to show how the final content looks, how it is performing, etc. Feel free to take a look.

If you create a webpage that has 10s or 100s of different answers to questions for a topic, and it saves everyone time researching; then I would consider that useful and not spam. Just my opinion of course. And I'm not saying this is a substitute for creative content, and I don't think it is an either or. Informative content vs creative content is just different in my opinion.