[bigbillheck]

I'm not a DB expert, but "750k users in a month." doesn't sound like a quantity that you'd need to use some kind of fancy special tooling for.

[mkl95]

In a world where Juicero raised $120m, selling overengineered solutions for simple problems is not necessarily a bad idea.

[Nextgrid]

The problem isn't selling (there's plenty of dubious or badly-priced products being around), it's that someone thought buying said product was a good idea.

[tdrdt]

I was thinking the same. It sound like this could be done on a private virtual server for less than $100/month.

[dahdum]

It's far from big data even if they grow 10x in the next year, but if you are unfamiliar with database migrations and branches I can see the appeal of the product.